Highlighted Ingredients:
- Biotin: Strengthens and reinforces hair by delivering essential nutrients.

- Chia Seed Oil: Thickens and volumizes.

- Hydrolyzed Keratin: Softens, smooths frizz, and adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This Fine Hair Shampoo cleanses while hydrating, thickening & strengthening fine strands. It leaves hair feeling clean, bouncy & full of volume so you can be fine with being fine. It also smells amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.

31:T78b,

What it is: A moisture-rich, hydrating shampoo infused with coconut oil and aloe vera to nurture dry hair for an ultra soft, cleansed and moisturized mane.

Hair Type: Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Dryness

- Color Safe

- Damage/Split Ends/Breakage

Key Benefits:
- Deeply moisturizes leaving strands feeling soft and shiny

- Cleanses without stripping moisture

- Helps to manage a dry and flaky scalp

Highlighted Ingredients:
- Coconut Oil: The 'sacred fruit' that adds shine, smoothes and nourishes hair

- Aloe Vera: The 'plant of eternity' that hydrates the hair and soothes the scalp

- Tiger Herb: An Ayurvedic herb that supports keratin formation for stronger strands

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: An ultra-rich, hydrating and sulfate-free shamp

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