What it is: A vegan shampoo with purple pigments and nutrient-rich oils that removes brassiness and leaves hair feeling softer and hydrated.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Brassiness
- Color Safe
- Dryness

Key Benefits:
- Preserves and Retains Color Over Time
- Tones Brass and Strengthens Strands
- Gently Cleanses Without Stripping the Natural Oils

Highlighted Ingredients:
- Violet Pigments: Help correct tone and banish brass and unwanted yellow tones.
- Hydrolyzed Quinoa: Strengthens, preserves, and retains color over time.
- Avocado Oil: Very rich, highly moisturizing emollient oil.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This violet pigmented shampoo banishes brass, gently cleanses, and leaves hair glowing with a brilliant shine. It contains hydrolyzed quinoa that extends the life of your color and gives much needed TLC and strength to porous, color-damaged, or gray hair.

Fragrance Description: A subtle pomegranate fragrance provides a sweet and tart, wine-like aroma.