What it is: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Shine- Color-Safe- Scalp BuildupKey Benefits: -Improves color vibrancy- Helps treatments work more effectively- Reveals soft, shiny, manageable hairHighlighted Ingredients:- Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair.- Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water.- Activated Charcoal: Detoxifies hair by absorbing odors and impurities.Ingredient Callouts: Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance.*When used with Living Proof conditioners.Clinical Results: In laboratory testing compared to baseline, results included:- Removes 97% of product buildup with one wash- Removes 95% of sebum and pollution with one wash- Removes 65% of copper with one washCLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.