What it is: An easier, friendlier alternative to blue shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Heat Protection- Volumizing- BrassinessKey Benefits: - Neutralizes brassiness in light- Renews elasticity and boosts volume and bounce- Mess-free applicationHighlighted Ingredients:- Rosinate: Renews elasticity and bounce and provides flexible texture.- Violet (Purple) Tint: Neutralizes brassy yellow tones in blonde hair.- Panthenol Provitamin B5: Restores shine, reduces breakage, adds moisture, and helps prevent damage.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This lightly tinted leave-in foam makes toning blonde and light hair quicker and easier than using a purple shampoo. The groundbreaking formula features flexible rosins instead of commonly used resins to renew elasticity and soften texture. It leaves hair looking brighter, bouncy, and brass-free.