What it is: A hydrating shampoo for soft, defined waves and curls with less frizz.Hair Type: Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns: - Curl-Enhancing- Dryness- FrizzKey Benefits: - Provides a hydrating cleanse without stripping your hair of its natural oils- Minimizes frizz to enhance curl definition- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®Formulation: LiquidHighlighted Ingredients:- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture.- Shea Butter: Hydrates and softens curls with rich antioxidants. - Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation.Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down.Clean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.