What it is: A gentle, sulfate-free shampoo that boosts volume and thickens strands while promoting fuller-looking hair over time.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Color Safe- Thinning- VolumizingKey Benefits: - Instantly adds volume and bounce- Minimizes hair fallout due to breakage- Promotes a healthy, balanced environment for thicker, fuller-looking hair over timeHighlighted Ingredients:- Patent-Pending Rootbiomic Ferment™: Contains nutrient-rich superbrew for anchored roots, balanced scalp, and healthy hair.- Amaranth Peptides: Visibly thickens the diameter of hair strands for rapid fullness.- Inulin: Cleanses with a moisturizing lather while keeping hair anchored at the root.Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This gentle, density-boosting shampoo is fermented to feed roots, scalp, and hair the nutrition needed to help minimize hair fallout and shedding due to breakage, helping hair appear thicker and fuller over time. It is ultra-concentrated, so you only need to use half your usual shampoo amount.Fragrance Description: This fragrance created exclusively for The Rootist and was created in collaboration with one of the world's leading clean fragrance houses and inspired by the harmony of nature. It comes to life as a vibrant and invigorating blend that fuses warm, woody notes with a subtle, comforting musk for an uplifting experience.Clinical Results: Based on an expert grading evaluation on 34 panelists after use of the Densify Shampoo, Conditioner, and Serum:- Clinically proven to visibly improve hair density, thickness, and fullness in as few as 90 daysDue to breakage from dry comb test after use of the Densify Shampoo, Conditioner, and Serum for 120 days:- Reduces hair fallout by up to 85%Based on consumer evaluation on 34 panelists after use of the Densify Shampoo, Conditioner and Serum for 120 days:- 91% saw less thinning at the scalpClean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.