Disney in Blue

BUAISOU, an indigo dyer and farmer collective known for blending tradition with modern craftsmanship, has garnered worldwide attention. Inspired by the rich hues of natural indigo, UNIQLO has launched an exclusive collection featuring Mickey Mouse and his friends as its motifs. Enjoy this beautiful lineup of blues crafted from the finest indigo. Note: The products use synthetic dyes inspired by natural indigo.

BUAISOU
Founded in 2015 and based in Kamiita Town, Tokushima Prefecture, BUAISOU manages the entire indigo dyeing process—from cultivating indigo and producing the dye material, "sukumo," to crafting the final products— traditionally carried out by separate artisans. In addition to creating original indigo-dyed items and collaborating with others, they also participate in exhibitions and workshops both in Japan and abroad,sharing the beauty of natural indigo through various methods.

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