What it is: A concentrated water-activated shampoo that gently cleanses severely damaged hair while strengthening it with vital nutrients, using only a third the amount of traditional shampoos.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color-Safe- Damage, Split Ends, and Breakage- DrynessKey Benefits: - The concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse- Sustainably formulated and packaged for minimal impact and maximum benefits- Formulated with Briogeo’s proprietary Rice Complex that strengthens and protects hair from future damageHighlighted Ingredients:- Proprietary Rice Protein Complex: Protects hair against future damage by strengthening the cuticle with vital protein.- Ceramides: Replenishing phospholipids strengthen and reinforce the hair.- Algae Extract: Provides powerful antioxidants to protect hair from environmental aggressors.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Rich Rice Shampoo Concentrate is a water-activated shampoo infused with the optimal balance of rice protein and moisture to replenish severely damaged hair. Briogeo’s unique formula is three times more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.Fragrance Description: Clean soap wrapped in floral white musk with a woody finish.Clinical Results: In a test, results showed:- Up to 7 times less breakage after one use when paired with Briogeo’s Don’t Despair, Repair!™ MegaStrength + Rice Water Protein + Moisture Strengthening Treatment (sold separately)Clean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.