What it is: A color-safe shampoo breathes life into fine, flat hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine

Hair Concerns:
- Dryness
- Flatness
- Damage, Split Ends, and Breakage

Key Benefits:
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes

Formulation: Gel

Highlighted Ingredients:
- Biotin: Strengthens and reinforces hair by delivering essential nutrients.
- Chia Seed Oil: Thickens and volumizes.
- Hydrolyzed Keratin: Softens, smooths frizz, and adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAI‘s bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. It‘s also scented with Mercer Street—a rose fragrance with notes of Italian lemon, jasmine, and white musk.