Specially imported ground cinnamon from Vietnam is considered by many to be the world’s finest cinnamon, demanded by savvy cooks and bakers everywhere. It is ground from dried, cultivated bark of cinnamon cassia and is sweeter, more aromatic and more powerful than most cinnamon found in the supermarket.

The high oil content of Vietnamese cinnamon allows the flavor to spread throughout your baked goods, giving them superior taste.

King Arthur Baking Company has a long and storied history, stretching back nearly to the American Revolution. They’ve been providing bakers with superior flour since 1790: from Martha Washington's apple pie through the invention of the chocolate chip cookie, from flour in wooden barrels to bags at the supermarket, they’ve been there. Simply put, King Arthur and American baking have been close companions since the very beginning.