What it is: A buildable mascara created with the ultimate formulation for a customized look—from classic to bold.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens.

What Else You Need to Know: The flexible elastomer brush ensures ultimate comfort and ease of application while the thin brush tip is designed to catch the smallest lashes at the top and bottom corners of the eyes. This mascara delivers a long-wearing finish of up to 12 hours.

This product is an Allure Best of Beauty winner.