What it is: A first-of-its-kind formula for Bobbi Brown, this 12-hour lipstick delivers a smooth, silky feel and vivid matte look.What it does: Created with pure matte powder pigments, this unique formula delivers full coverage, a comfortable, lightweight feel, and up to 12 hours of high-impact color. It’s available in 18 shades.What it is formulated WITHOUT:- Parabens- Sulfates- PhthalatesWhat else you need to know: This product is gluten-free, and mineral-oil-free. It is also an Allure Best of Beauty award winner.