What it is: For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: MediumHair Concerns:- Frizz- Shine- Damage, Split Ends, and BreakageKey Benefits: - Strengthens and adds shine- Hydrates and eliminates frizz- Repairs and nourishesFormulation: GelHighlighted Ingredients:- Kumquat Fruit Extract: Full of vitamins A, B, and C to add shine.- Babassu Oil: Hydrates hair and scalp.- Coconut Oil: Strengthens, seals split ends, and reduces breakage.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.What Else You Need to Know: This Medium Hair Shampoo cleanses while strengthening, reviving shine & eliminating frizz for medium strands. Wash your OUAI to a happy medium & leave hair feeling repaired & nourished while smelling amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.