What it is: An ultra-black and buildable weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted volume.Formulation Type: Volumizing, CurlingWhat Else You Need to Know: Enter a new dimension of volume with this mascara that features a double-sided silicone brush to lift and curl lashes and is enriched with gravity defying wax for a 12-hour volume effect. Clinical Results: On the panels that tested the LOVE THE LIFT mascara:- 100% of women found that the lashes are instantly curled- 95% of women found that their lashes were instantly lifted- 95% of women found that this mascara gave their lashes buildable volume