What it is: A smart styler with predictive technology for stronger hair and two times more color protection.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Shine- Straightening and Smoothing- Color FadingKey Benefits: - Stronger, shinier, healthy-looking hair- Pre-set to the optimum styling temperature of 365 degrees Fahrenheit for styling with no extreme heat- Versatile styling to create everything from loose waves to a flawless straight lookWhat Else You Need to Know: ghd’s Platinum+ Styler - 1" Flat Iron uses ultra-zone predictive technology that monitors heat 250 times per second across the plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly. It ensures the optimum styling temperature of 365 degrees Fahrenheit to deliver ultimate results, personalized to you.Clinical Results: In a test comparing the Platinum+ Styler with a styler working at 440 degrees Fahrenheit, results showed: - Sleeker, smoother, and healthier looking hair- 70% stronger hair- Two times more color protection