What it is: A highly-pigmented lipstick that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Matte Power Bullet combines unrivalled pigmentation with superior comfort, and is crafted to deliver smooth, full-coverage payoff in just one swipe. The Icons Collection consists of striking summer essentials.The Rose collection consists of all-time-favorite neutrals and rose shades.