What it is: A gentle, sulfate-free shampoo that strengthens and repairs hair damaged from color, heat, and everyday wear and tear.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness

- Color Safe

- Damage, Split Ends, and Breakage

Key Benefits: 
- Blended with plant-based proteins to repair damaged hair

- Hydrates and strengthens hair to prevent future breakage

- Softens hair, protects color, and adds shine

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage

- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This vegan formula includes a signature blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Can be used on non-color-treated hair.

This product is an Allure Best of Beauty award winner.

Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:

- 98% of women said hair feels soft

- 95% of women said hair feels healthy