Our smoky rub is savory with a touch of dark sweetness. To add this delicious combination of tastes to meals, simply coat beef, chicken or pork in oil and season before grilling or roasting. For a more intense flavor, season and refrigerate meat overnight. Make the perfect crunchy side by tossing vegetables in oil, seasoning with Ancho Chili Coffee Rub and air-frying for about 10 to 12 minutes for a sweet, and savory side dish. Shelf Life: 1.5 years.