What it is: A gentle, color safe shampoo for all hair types that reduces breakage & split ends for softer, smoother, and shinier looking hair. Infused with a luxuriously warm, ambery-floral scent.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- DrynessKey Benefits: - Gently cleanses hair and scalp- Plush, sulfate-free lather- Smooths frizz and improves detanglingHighlighted Ingredients:- Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so every day, feel so extra. Replenicore-5’s proteins, amino acids, and antioxidants visibly repair split ends and reduce breakage. It’s also moisturizing yet lightweight, so all hair types can get rich—not weighed down.Fragrance Description: Luxe, rich, bright—the scent of a new era. Fenty Beauty’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla, and creamy sandalwood.Clinical Results: In a clinical study with 30 people across all hair types:- 100% agree this shampoo instantly improves the appearance of hair health- 100% agree this shampoo enhances natural shine and makes hair feel soft- 96% agree this shampoo makes hair feel hydratedClean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.