What it is: A high-shine lip stain that offers 12 hours of juicy hydration and long-lasting tinted lips.Formulation Type: Stain Lip Plumper Benefits: Hydrating, Long-wearingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This jelly-like lip-stain formula glides on like gloss—coating lips in juicy, glossy shine before drying down to a stay-put tint. The buildable shades start sheer and continue to intensify with every luscious layer. It leaves lips plump, pillowy, and shiny, not sticky. Clinical Results: Measured scientifically on 11 volunteers, 12 hours after application: - Moisturizes your lips for 12 hours- Keeps lips soft and supple all day long