What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment.Formulation Type: Lipstick Benefits: HydratingHighlighted Ingredients: - Vegan Waxes: Innovative blend that mimic beeswax to nurture lips.- High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips.- Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.Clinical Results: Based on a US consumer evaluation study of 31 women:- 100% said their lips look and feel smoother - 100% said their lips feel hydrated - 100% said the product does not feather or bleed