What it is: A clean, vegan, and color-safe volumizing shampoo that cleanses without stripping strands and adds instant body to set the foundation for fullness.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Color Safe- VolumizingKey Benefits: - Leaves hair with 2X the volume- Hydrates hair without weighing it down- Adds natural body, bounce, and fullnessHighlighted Ingredients:- Arrowroot: Increases volume for instantly fuller-looking hair.- Sophora Root: Plumps hair at the follicle and supports healthier-looking hair.- Rice Protein: Softens, nourishes, and increases manageability.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: Designed for anyone seeking extra volume—including those with for fine or thinning hair—this color-safe, volumizing shampoo gently cleanses without stripping strands. It’s powered by Vegamour’s plant-based Dual LIFTing Technology™, which works synergistically to add double the volume straight from the shower.Fragrance Description: A fruity and floral scent featuring a sweet, woodsy blend that has UPLIFTing, energizing citrus top notes.Clinical Results: In a controlled hair swatch study:- 2X the volume- 24-hour humidity and frizz control- Improves manageability without weighing down hairClean at Sephora