What it is: A lightweight, sulfate-free shampoo that is optimized for fine, thin, or oily strands. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: FineHair Concerns:- Frizz- Oiliness- VolumizingKey Benefits: - Gently cleanses without weighing hair down- Strengthens strands- Reduces frizz and adds volumeHighlighted Ingredients:- Yucca Extract: Chemical-free cleanser that naturally foams without sulfates.- Witch Hazel: Prevents scalp from getting greasy on non-wash days.- Plant Based "Keratin": Pea and potato protein strengthen and improve volume of hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This shampoo is infused with plant-based "keratin", derived from pea and potato protein, to plump hair and boost fullness and a unique cocktail of natural yucca extract and witch hazel to effectively cleanse without stripping your scalp’s natural oils.Fragrance Description: The Ceremonia signature essence features a scent that blooms of soft woody notes and a delicate hint of lemon zest; notes of South American tonka beans offer a nostalgic sense of familiarity, yet uniqueness, alongside subtle whispers of violet, black tea, vetiver, and brown sugar.Clean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.